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How we make money

At Vox, we believe our world has too much noise and too little context. We help you understand what really matters.

To fund our journalism, we rely on many revenue streams. Our business model blends advertising, grants, and membership support from our audience.

No matter how our work is funded, we maintain strict editorial independence. Where applicable, you’ll see disclosures on content that was specifically sponsored by an advertiser or a grant. We also have guidelines that govern who we will and won’t take money from, like fossil fuel companies. You can read more about our ethics and guidelines here.

Advertising

Like most media companies, advertising continues to make up the bulk of our revenue. Vox is a part of Vox Media, and we adhere to Vox Media’s advertising ethics and guidelines. For inquiries about advertising or sponsorships on Vox, reach out to advertising@voxmedia.com.

Vox Membership

The best way for Vox fans to support our mission is to join our Vox Membership program. This direct support from our audience helps us weather the notoriously fickle advertising market, which goes up and down with the economy. Vox Members get a number of special perks for their support, including unlimited reading on Vox.com, ad-free podcasts, member-exclusive newsletters, and more. You can learn more about the program here, and when you’re ready to join, head right here!

Grants

We also accept philanthropic support for our work. Where applicable, you’ll see a disclosure included in the content that says it was funded by an outside organization or foundation — for instance, “This project was made possible by a grant from [Example Foundation].”

Our current and previous funders include:

  • The Rockefeller Foundation
  • The Pulitzer Center
  • Omidyar Network
  • The National Institute of Health Care Management
  • New Venture Fund
  • The Commonwealth Fund
  • Animal Charity Evaluators
  • The BAND Foundation
  • BEMC Foundation
  • Canopy Collective
  • Bainum Family Foundation
  • Builders Vision Initiative
  • Building a Stronger Future [Update, April 2025]: In 2022, Future Perfect was awarded a one-time $200,000 grant from Building a Stronger Future, a family foundation run by Sam and Gabe Bankman-Fried, to support a reporting project on technological and innovation bottlenecks that hamper human progress. $14,000 of the grant funds were spent prior to the news of FTX’s bankruptcy and suspected fraud. Future Perfect has returned the balance of the grant and is no longer pursuing this project.

If your organization is interested in supporting Vox’s work with grant funding, please contact grants@vox.com. We operate grants under expenditure responsibility directly or through fiscal sponsorship, which offers grantors full transparency on how funds are spent on the reporting in service to the grant’s mission.